When Numbers Aren’t Enough: Investing with Logic and Instinct
Sometimes, the best way to research is to hear directly from clients. In this episode of Property Investing Roadmap, host Damian Collins is joined by Momentum Wealth client Ara Salomone, Co-Director of State of Kin Design & Construction, to explore how personal values, emotion and lived experience can play a powerful role in building a successful property portfolio.
From designing award-winning homes in Perth to navigating her own investment journey, Ara shares how aligning investments with your beliefs — not just the numbers — can lead to better long-term outcomes.
Together, they unpack the reality of balancing financial strategy with intuition, the challenges of lending as a self-employed investor, and how stepping back can sometimes be the smartest move forward.
They also explore how Ara worked with the Momentum team to build a diversified portfolio across residential development and commercial funds, including her experience investing through Westbridge Funds Management.
What you’ll learn:
- Why removing emotion from investing isn’t always the right approach
- How aligning investments with your values can improve decision-making
- The importance of tailoring investment strategies — not using cookie-cutter models
- How self-employment affects borrowing capacity and lending outcomes
- Why stepping back and restructuring finances can unlock better opportunities
- The benefits of combining residential investing with commercial diversification
- Investing is a long-term partnership — not a one-off transaction
- Sometimes the smartest move is to pause and wait for the right opportunity
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The information shared on Property Investing Roadmap is general in nature and does not take into account your individual circumstances. It is provided for educational purposes only and should not be relied upon for investment or financial decisions. Always seek professional legal, tax and financial advice.

