Seller's Advocacy

We'll guide you through selling your property

Our real estate Seller’s Advocacy service (sometimes referred to as ‘vendor advocacy’) is for those looking to sell an investment property without the hassle of selecting and negotiating with a real estate agent.

Professional representation from beginning to end

Your seller’s advocate will guide you through the sales process from beginning to end.

We will identify the strongest sales agent in your area that is best suited to your property and circumstances. We’ll then arrange everything with them directly, from terms of agreement through to advertising and offers, to purchase. To provide you with added protection, our own contracts are used in the process.

Our Seller's Advocacy gives you peace of mind

We work on your behalf to ensure a seamless sales process. We’ll pay the real estate agent’s commission and will hold them to account by reviewing the marketing strategy and sales campaign – and ensuring they secure the best deal for you. This service, along with standard industry advertising, is designed to be no more expensive than going to an agent directly.

Leverage our knowledge, experience, network of agents and processes to your benefit and ensure you are in the best position possible, every step of the way.


What is a seller’s advocate?

Seller’s advocates (or vendor’s advocates) are independent agents who act exclusively for the seller of a property.

Unlike a sales agent, seller’s advocate is there to guide you through the sales process from beginning to end. The role of a seller’s advocate in Australia includes:

  • Providing a written market appraisal of the property to establish market value.
  • Sourcing the best real estate agent for your needs.
  • Negotiating their commission and providing advice on their contract.
  • Recommendations on the best method of sale.
  • Evaluating the proposed sales and advertising plan and budget.
  • Vetting and advising on all offers presented.

Why choose Momentum Wealth?

At Momentum Wealth, our philosophy is that your success determines ours. We have your best interests at heart.

We are not a fan of the cookie-cutter approach; we understand that every property vendor has a different set of requirements. A tailored, holistic approach is therefore integral to the success of your property sales process.

We’ll take the time to gain a solid understanding of your unique circumstances and objectives, before devising an effective strategy which aligns with those parameters.

Our core focus is to provide you with strategic, reliable advice, underpinned by our expansive industry knowledge, meticulous research and integrity at every turn.

How do seller’s advocacy fees work?

Some seller’s advocates take a portion of the real estate agent’s commission, while others charge a fee directly to the vendor (usually about 0.5% of the sale price).

At Momentum Wealth, we charge market rate commission and then leverage our network of agents and work with the company and sales representative who best suit’s your needs and location of your property. The sub-agent is paid a major share of the commission, and Momentum Wealth retain a small share to oversee the process. The sub-agents we work with benefit from repeat business, not needing to market or look for the business, and having to work only with the buyers through the process. They are happy to take the lower rate for the overall benefits to them in the process.

What our clients say about us

Angela went well above our expectations with the recent sale of our investment property. Her professionalism and commitment were absolutely fantastic and she communicated extremely well throughout the entire process. We were faced with some unique challenges along the way but nothing was too much of an issue. I would recommend Angela and the Momentum Wealth team as buyer and seller advocates.
Cullum W
We just sold our investment property and had Angela act as our seller’s advocate. I was not sure what to expect and how this would differ from using a regular real estate agent. I have to say we were totally blown away with the service she has offered us and the result we’ve achieved. She has gone above and beyond in every aspect and taken the stress out of getting an aging property ready for market. Her attention to detail in everything from sourcing trades people to ensuring fittings and fixtures were working, repaired and tested, has been way above and beyond anything we expected. I couldn’t recommend her more highly!
Geoff G
Angela Harnden the Seller’s Advocate for the sale of our property was fantastic. From start to finish Angela kept us well informed through the whole process. This was great as we live outside of the metro area where Angela's communication even if well outside of business hours was great. Especially assisting with property maintenance issues for settlement. In the end a very smooth process which could not have done without her. Highly recommended. Thank you Angela.
Andrew Price
What a brilliant service – Momentum Wealth Sellers Advocacy. I was dreading the thought of selling my investment property, but with Robin's assistance it was a breeze. He dealt with all the tricky things that I have no/little knowledge or experience with. He updated me when necessary without bombarding me with emails and calls. He managed all the negotiations which resulted in a hassle free sale with price over my expectations.It's like the concierge of house selling - the perfect solution for the time poor. Brilliant thank you Robin, couldn't have asked for more!
Sally Ballinger
I have used a number of Momentum Wealth's services over the years including Buyer's Agency and Property Management so when it came time to sell my investment property I had no hesitation in using their Seller Advocacy service. Robin has extensive knowledge and experience in real estate, he is very thorough and has an eye for detail. He kept me informed of the selling process every step of the way from selecting an agent, to the virtual staging, taking care of maintenance items and liaising with my settlement agent, the entire process was stress free and I was very happy with the outcome.
Angela was professional, reliable and responsive in helping us sell our property. She kept us informed every step of the way and helped us get the result we were looking for. Thanks again Angela.Rebecca, our property manager, was amazing and I couldn't thank her enough for all her amazing support.
Sarah M

Case study

How a client used a strategic seller’s advocacy approach to sell their property

This case study highlights how Momentum Wealth’s seller’s advocate services successfully navigated the sale of Geoff’s townhouse in Tuart Hill. Through strategic pricing and timely property improvements, the team maximised the property’s value, resulting in a swift and satisfying transaction for both the seller and the buyers.

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