Elevating your investment: why great landlords have a plan, not just a property

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Most landlords I meet arrive at the same crossroads. They’ve just bought an investment property, or their long-term tenant is vacating, and they know there’s work to be done to get it leased.

What they often don’t have is a plan. Some want to do too much, too soon. Others assume that what they personally would love in a home is what a tenant will pay for.

I remember a young couple, first-time investors, who were ready to rip out every floor tile, the kitchen, and the bathroom not because they were faulty, but because the style wasn’t to their taste.

Their strategy, though, was focused on a blue-chip, easy-care investment with value added over time. So, we paused. We kept the immaculately maintained cabinetry, swapped the tired carpet for contemporary wood-look vinyl plank flooring, and deferred the rest. That decision preserved their capital for the future and left room to move when the market eventually shifts.

That’s the heart of what I do: every recommendation begins with the owner’s purchase strategy. Long-term hold, future development, granny-flat income, a home to move into one day – each demands different advice so I work with clients to prepare a property for its purpose.

From there, we get the fundamentals right.

Compliance comes first, with certified smoke alarms and RCDs, property security, blind-cord safety, pool fencing, secured furniture under the toppling-furniture rules, and a sweep for hazards. I’ve seen it all – from loose balustrades to a sinkhole where an old septic tank was poorly filled.

Then the quiet, high-value preventatives: a plumbing health check on the hot water system and those notorious flexi hoses, which are easily one of the most-claimed insurance items in the country.

Then we look at presentation that actually earns rent: fresh paint, tidy landscaping, split-system air-conditioning, and a clean home that photographs well.

But preparation is only day one. A great asset is maintained, not just managed. I coach owners toward a proactive rhythm with annual air-conditioning servicing before summer, gutter cleaning before winter, termite inspections and barriers (remember, no insurance covers termite damage), solar and appliance servicing. I always include a realistic buffer so a burst flexi hose while a tenant is on a FIFO swing, or a failed hot water system the week a new baby comes home, doesn’t become a cash flow problem.

And we play the long game. By earmarking improvements across years one to five and six to 10 with ceiling fans, LED lighting, repaints, new blinds, a patio, we time them to lease renewals and market conditions.

These aren’t just spending money on a rental; they’re leverage tools to retain a great tenant, avoid vacancy, and hold value when the market softens.

To me, elevating a property means treating it with the care something hard-won deserves. Your car needs servicing, your body needs exercise; your investment is no different.

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Sebastien How

Residential Management Advisor

Sebastien brings over 18 years of property experience to Momentum Wealth, having worked as both an asset management advisor and selling agent for an international real estate company. As Residential Management Advisor, Sebastien helps investors identify strategies to maximise the growth potential of their investment property portfolio. Sebastien has a Bachelor of Commerce in Management and Marketing and has received WA Asset Management Advisor Awards for Top Individual for three years running in his previous role with an international real estate franchise.